Every project starts with a clear strategic point of view. Here's what that looks like in the real world.

Full-Service Brand Build · Strategy to Launch
A complete, ground-up brand build for Spiritus Forge — covering brand diagnosis, brand development, strategy, design, and marketing. Every discipline was handled in-house as one coherent craft, from the foundational diagnosis through the live, marketing-ready product. One story, built end to end.
The Narrative Gap Report
Root & Rise Wellness Studio
20-page brand diagnostic · May 2026
Executive Summary
Five Gap Analysis
Revenue Estimates
Path Forward
Wellness Studio · Narrative Gap Report
A one-week brand diagnostic for a warm, well-crafted wellness studio that was, in effect, whispering its story. I identified five narrative gaps across Social, Strategy, Messaging, Design, and Storytelling — estimating $38,000–$54,000 in annual revenue at risk — and delivered a prioritized, plain-language action plan.

Pittsburgh Theatre Incubator · Social Strategy
A new arts organization with a big mission and zero online presence. I built TBAC's brand voice from scratch — growing a loyal social audience in under 18 months, delivering 340K+ views, a 1,930% engagement lift, and an audience composition almost perfectly aligned with their ticket-buying and donor demographics.

Broadway Historian · Speaker · Expert
Brand identity and full website for Broadway historian and speaker Steve Friedman — capturing the drama, prestige, and warmth of a decades-long career on the stage. From visual identity to copywriting to web design, every element was built to match the caliber of Steve's expertise.

Holistic Wellness · Brand & Web Design
A harmonious brand identity and web presence for Groves Healing — designed to reflect the calm, integrated approach to wellness. From visual identity through copywriting and full web design, every touchpoint communicates trust, expertise, and a commitment to transformative healing.
Let's build a brand that looks, sounds, and grows as one story.
Start a Conversation