My Work

Brands I've built.
Stories I've told.

Every project starts with a clear strategic point of view. Here's what that looks like in the real world.

Spiritus Forge website
Brand DiagnosisBrand DevelopmentStrategyDesignMarketing

Spiritus Forge

Full-Service Brand Build · Strategy to Launch

A complete, ground-up brand build for Spiritus Forge — covering brand diagnosis, brand development, strategy, design, and marketing. Every discipline was handled in-house as one coherent craft, from the foundational diagnosis through the live, marketing-ready product. One story, built end to end.

The Narrative Gap Report

Root & Rise Wellness Studio

20-page brand diagnostic · May 2026

Executive Summary

Five Gap Analysis

Revenue Estimates

Path Forward

Brand DiagnosticsNarrative Gap ReportStrategy

Root & Rise Wellness Studio

Wellness Studio · Narrative Gap Report

A one-week brand diagnostic for a warm, well-crafted wellness studio that was, in effect, whispering its story. I identified five narrative gaps across Social, Strategy, Messaging, Design, and Storytelling — estimating $38,000–$54,000 in annual revenue at risk — and delivered a prioritized, plain-language action plan.

The Becoming Arts Collective website
Brand StrategyMessagingStorytelling DevelopmentDesignSocial StrategyContent ArchitectureAudience Growth

The Becoming Arts Collective

Pittsburgh Theatre Incubator · Social Strategy

A new arts organization with a big mission and zero online presence. I built TBAC's brand voice from scratch — growing a loyal social audience in under 18 months, delivering 340K+ views, a 1,930% engagement lift, and an audience composition almost perfectly aligned with their ticket-buying and donor demographics.

Steve Friedman website
Brand IdentityWeb DesignCopywriting

Steve Friedman

Broadway Historian · Speaker · Expert

Brand identity and full website for Broadway historian and speaker Steve Friedman — capturing the drama, prestige, and warmth of a decades-long career on the stage. From visual identity to copywriting to web design, every element was built to match the caliber of Steve's expertise.

Groves Healing website
Brand IdentityWeb DesignCopywriting

Groves Healing

Holistic Wellness · Brand & Web Design

A harmonious brand identity and web presence for Groves Healing — designed to reflect the calm, integrated approach to wellness. From visual identity through copywriting and full web design, every touchpoint communicates trust, expertise, and a commitment to transformative healing.

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